Shoe carnival 2018

Date: 15.10.2018, 00:49 / Views: 71581
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A tentpole of the Hollywood social calendar is off to the races.

Neon Carnival — hospitality and nightlife czar Brent Bolthouse’s celebrity-stocked overnight party — is moving to the HITS Desert Horse Park in Thermal, California, The Party Report has learned.

The invite-only bash that comes around like a comet once a year, whipping up a frenzy as an unaffiliated side party during Coachella’s opening weekend, is set for Saturday night, April 14.

Clint Eastwood Neon Carnival

For the past 10 years, it’s been the post-festival stop of choice for Leonardo DiCaprio, Clint Eastwood (above), Drake and Rihanna — all enjoying ferris wheels, bumper cars and outdoor bottle service. The oddball location just adds to the mystique.

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Populated by the go-getters of young Hollywood — talent, agents, managers, publicists, and producers — it’s a night of dancing under the stars that until now, has consumed the tarmac of a private airport in the middle of nowhere.

“We’re staying in the same neighborhood,” Bolthouse told The Party Report this week. “We’ve entered into what we believe is a long term relationship with HITS, which is right next door to the airfield.”

Daft Logic Google Map Area Calculator/CoachellaValley.com

If overlayed on West Hollywood, the grounds housing Neon Carnival would extend from the Beverly Center to the Grove (CoachellaValley.com)

The park is more frequently used as a show grounds for million-dollar equestrian events. It hosts a circuit of  show jumping competitions from January to March each year and is justifiably engineered for large crowds.

“We have more room at HITS than we ever did at the airport,” Bolthouse added.

_0000_NC - Rihanna Leonardo DiCpario Neon Carnival 2016 Coachella

Rihanna and Leonardo DiCaprio at a prior Neon Carnival. (Getty Images)

About the Size of West Hollywood

At 239 acres, let’s put this into perspective for Angelenos: If we overlayed the new home of Neon Carnival across West Hollywood,  the swath would encompass the Beverly Center on the west and extend down every block between Beverly Boulevard and Third Street moving east through and including the CBS lot, the Farmer’s Market, and the Grove, 1.3 miles east. It’s a huge footprint.

“It gives us the ability to ebb and flow as years come down the pike,” Bolthouse said.

8,000 Invite-Only Guests

As the event has swelled from a few hundred L.A. insiders winding down in a hangar to an event with its own illuminated traffic control signs, corporate sponsors, and a fraudulent secondary ticket market, it has remained a tough invite — even for those on the upper rungs of the celebrity food chain. For one of the choice 30 VIP tables amongst an already elite crowd, the real estate is scarce.

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“The thing about Neon Carnival is, Leo doesn’t come with one friend. He comes with a big crew of people,” Bolthouse explained. “They need three or four tables. When people like that are taking three or four tables, you can imagine how 30 tables disappear pretty fast.”

Aaron Paul at the 2017 event. (Getty Images)

In this picture below from 2017, Drake (left) arrived after performing on the Coachella main stage with Future earlier in the night. Check out Diddy just casually floating in the crowd (frame right).

Drake French Montana Neon Carnival

“Puffy doesn’t come with two people,” Bolthouse continued.  “On a normal night, he is with 10 people. At Coachella he’s with 25 people. Everything seems to be bigger and more groups of people coming together.”

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Cameron Huston (NVE Entertainment), DJ Ruckus, Bolthouse, and DJ Jesse Marco. (Getty Images)

You Can’t Buy Your Way In

Bolthouse’s team sets up multiple days of advance check-in and wristband distribution in Los Angeles.  This eases VIP congestion on the night. It’s also spawned some unauthorized Craigslist entrepreneurship.

“We’ve got new wristbands this year that are impossible to get off your wrist,” Bolthouse warns.  “It’s going to be harder for people to slip them off and sell them.”

Neon Carnival 2018

The official website is warning the wannabes.

Despite new wristbands and a new home, some familiar guideposts return. From London, the criminally underexposed Kayper returns. She’s a scratch DJ (not like Alesso or Zedd, who were in the crowd as guests last year). Fellow Neon residents DJ Ruckus, DJ Politik, and Jesse Marco will split shifts between 10 p.m. and the stated 4 a.m. finish.

Levi’s and Tequila Don Julio both return as the flagship sponsors with activations throughout the space. Wynn Nightlife (the Vegas engine behind clubs XS, Intrigue, and similar weekly outdoor bacchanalia at Encore Beach Club) is also onboard. Rembrandt Flores and EFG continue to helm the event publicity.

“We try to create something that you don’t see at the festival,” Bolthouse said. “This should feel more like a party and not like a concert. You get that when you book great nightclub DJs.”

And if Beyonce wanted to make this her Saturday night concert after party?

Bolthouse has a plan: “We would welcome her with open arms”

Editors’ Note: The Neon Carnival has no affiliation with and is not endorsed by Coachella or Goldenvoice. Neon Carnival takes place Saturday night, April 14 at the HITS Desert Horse Park in Thermal, California, not the Jacqueline Cochran Regional Airport. Admittance is by invitation only and neither wristbands nor tables are for sale anywhere. The writer of this post has no access or control over invitations. He just interviews the event’s creative ensemble. 

  • Drake French Montana Neon Carnival

    Drake and French Montana

    The two rappers hung out in the VIP bleachers at the Levi's and Don Julio Neon Carnival on Saturday night. They were joined by a lot of big names, like....

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  • Leonardo DiCapio

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  • Alessandra Ambrosio

     

    (Who took a ride down the multi-story slide)

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  • ...and Diddy

     

    This is an impressive turnout for a remote private airport tarmac in the middle of nowhere in the middle of the night.

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  • Cole Whittle and Joe Jonas of DNCE with Nick Jonas

     

    Two of the three brothers Jonas arrived to Neon Carnival together. British female DJ Kayper had the dance floor packed even hours after the bars stopped serving alcohol. Superstar DJ Alesso was in the booth observing.

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  • Katy Perry

     

    Before she would host her own Easter Sunday brunch and easter egg hunt with her shoe line, the "Chained to the Rhythm" singer popped up at the Bootsy Bellows Estate where Chevrolet threw a party for their all-electric Bolt EV.

    Chevrolet
  • Coachella 2017

     

    Saturday was another sun-soaked and perfect day on the fields.

    Getty Images
  • Enter the Gaga

     

    Lady Gaga began her headlining set with a curious two-and-a-half minute, non-vocal, hardstyle electronic riff of images that included both her face and "Coachella" blasted on the screens.

    Getty Images
  • Gaga

     

    The mother monster not only debuted a new song, she also debuted a new haircut. Would we call this "Sharon Stone?"

     

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  • She rocked through "Born this Way" and an amped up version of "Just Dance". After the Super Bowl and now Coachella in the same three months, I'm not sure what she has to do next to win the "2017 Triple Crown of Music".

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  • Maybe this? Gaga's Saturday night performance broke Coachella's 10-year drought of not having a solo female headliner.  

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  • Lauryn Hill

     

    What?!? The reclusive former Fugee was a total shock appearance during DJ Snake's sub-headlining set on the Outdoor Stage.

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  • She sang "Killing Me Softly" and "Ready or Not".

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  • DJ Snake

     

    The french producer is enjoying the fruits of a massive 2016 with choice festival slots this year. Last month, he was the closing headliner at Ultra in Miami, closing that festival with a fireworks show over Biscayne Bay.

    Getty Images
  • Drake and Future

     

    After they teamed up on 2015 mixtape "What a Time to Be Alive", Future invited his pal from Toronto to join him on the main stage. 

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  • For Drake, it was time to wipe the slate clean on the same stage where he admits he "took an L" (a loss) for his headlining performance in 2015. 

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  • The Weeknd

     

    The Weeknd is another Coachella alum who made a surprise return to the Empire Polo Fields. He joined fellow Canadian NAV's set.

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  • Earlier in the day, The Weeknd and Selena Gomez were spotted walking across the fields with hulking security guards in front of and behind them.

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  • Tycho

     

    For the second time in three years, Tycho packed in a huge crowd for their ambient and mellow hour around sunset.

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  • Zaytoven

     

    The Heineken House continues to be the most exclusive and intimate of all the music venues on the grounds. Here, Atlanta producer Zaytoven played on Saturday. The line outside stretched around the white building in the center of the fields.  It is worth the wait.

    BFA Agency
  • Heineken House

     

    This shows the intimacy of the Heineken House. Besides the line outside, there are no lines to get to the taps.  George Clinton's Parliament Funkadelic played a full two-hour set for a crowd this size.

    BFA Agency
  • Heineken House

    Botnek, Eptic, DJ The Chicago Kid, and the under-appreciated Chuckie are all back at the house for Coachella Weekend 2.

     

     

    BFA Agency
  • John Janick and Jared Leto

     

    The Interscope CEO hung out with the actor-musician at the label's house. Leto is a Coachella regular.

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  • Tyler the Creator

     

    The leader of Odd Future knows when he is getting paparazzi'd. The monochromatic poet was snapped inside the Bootsy and PacSun party. Tyler, please note that we did not snipe this photo of you.

    Chevrolet
  • Tory Lanez

     

    Days after being arrested in Florida, Tory Lanez performed in the Sahara Tent with a minimalist set. It was just him and a DJ, and the crowd loved it just the same as Empire of the Sun's broadway style production in the same space hours later.

     

     

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  • Coachella Saturday Pics - _0017_Joe-Jonas-and-Giorgio-Moroder-at-The-Hyde-Away

    Joe Jonas and Giorgio Moroder

    The former boy-bander met the dance music legend behind "Midnight Express", "Scarface", "On the Radio", and "Call Me". It was a clash of generations as the two played Republic Records and SBE's Hyde Away on Saturday afternoon. 

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  • Emma Roberts

    The "Scream Queens" star also joined in the afternoon of music and backyard cocktails at the Hyde Away.

     

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  • DJ Ruckus...

    ..wants you to click over for more Coachella pics.

     

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  • Shane West and Brittany Furlan

    Back at Neon Carnival, the guestlist has grown to over 7,000. This duo represents the evolving parity between actors (West) and self-made digital creators (Furlan).

     

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  • Cameron Houston, DJ Ruckus, Brent Bolthouse, and Jesse Marco

    Neon Carnival founder Brent Bolthouse is also a photographer. We spotted him taking pics on what appeared to be a film camera during the night.

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  • Zedd

    Zedd played the festival in 2016, bringing out Kesha at the height of her legal drama with Dr. Luke. This year, he was back but just for the parties.

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  • G-Eazy

     

    The day after rocking the Sahara tent with Dillon Harris for their new single "Say Less", G-Eazy hit the stage at the DEW Label Motel in Palm Springs, a celebration of the launch of the Mtn Dew Label Series - new premium sodas with craft flavors and herbal and citrus bitters. The party was open to the public for fans of the DEW.

    Eric Reed/Invision for DEW/AP Images
  • Chari XCX (Right)

     

    The "I Love It" songstress DJ'd at Pandora's Indio Invasion on Saturday afternoon.

    Pandora
  • Post Malone

    Guests at the h.wood Group's Blind Dragon Pop Up got to hear "Congratulations" and "White Iverson" from the rapper who has been all over the desert this weekend.

     

    Krave Studios
  • Rachel Zoe's ZOEasis

    At the stylist's beauty and fashion lounge, guests could make customizable engraved cuffs. There were also massages and an acoustic set by The Aces.

     

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  • One last look at the Neon Carnival scene. The event takes four days to set-up for a bash that only lasts 6 hours. Batiste Dry Shampoo (which people used to freshen up) , Levi's (which made customized jean jackets), and Tequila Don Julio are the sponsorship partners.

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See the scene in and around Indio from TheWrap Party Report’s Mikey Glazer

Drake and French Montana

The two rappers hung out in the VIP bleachers at the Levi's and Don Julio Neon Carnival on Saturday night. They were joined by a lot of big names, like....

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